Returning to craftsmanship: The time inside what we consume.
On coffee, garments, and learning to see the processes behind the objects in our lives
Monday, 6 a.m.
I am having a drip coffee harvested in the mountains behind me, a thought that a few years ago would not have created the awe it does today.
Coffee has always been present in my life, poured in the mornings, offered to family and visitors after lunch and prepared almost instinctively whenever there is time to sit and talk. It is so familiar that I rarely considered what had happened before water was poured on grounds. I knew where coffee came from, but knowing something is grown nearby is different from understanding what it takes to bring it into your hands.
That understanding began last year, when my family gathered to experience coffee picking. It was a warm January morning, we drove to the mountains of Escazú, Costa Rica, where my family has part of its coffee plantation. There was no breeze to ease the heat. The light was bright enough for the eyes to squint while searching for focus, and a handkerchief became necessary to wipe the sweat. Across the plantation, branches rested under the weight of dozens of coffee cherries, their color moving between green and deep red. The red ones were ready to be collected, their flesh holding the seeds that would eventually become what we recognize as coffee beans.
At 9 a.m., kids and adults grabbed a basket. Some had arrived wearing long sleeves, caps, hiking boots and long pants; others wore shorts, tank tops and sunblock, perhaps not yet aware of what the day would demand from their bodies. We headed toward three lines of coffee plants resting just behind one of my aunt’s house, with around eight or ten plants per line distributed among the participants. Looking at them, the task seemed manageable. There were so many red cherries that it felt natural to assume the baskets would fill quickly.
We began picking at around 9:15. The first minutes were spent trying to understand the technique: how to take the cherries from the branch without harming the plant, how to distinguish the ripe ones, and how to move fast enough for the effort to feel productive. Taking one cherry at a time seemed too slow. Maybe using a full hand and pulling it along the branch would be better. Maybe shaking the branch could loosen the fruit. Each person developed a technique as the minutes passed, adjusting the movement of their hands and learning through repetition what the plant required.
An hour later, the first quarter of a basket had yet to be filled
Some people began taking their first breaks, while others continued studying their plants, still looking for a more efficient way to work. Red cherries became mixed with green ones and had to be separated. The younger participants slowly retreated from the practice, impatient with the distance between the time invested and the amount collected. The day continued passing, the heat settled more heavily over us, and the baskets seemed to hold very little evidence of the hours we had already spent there.
By 3 p.m., most people had withdrawn from the experience. We were tired after watching several hours of effort occupy surprisingly little space, our baskets still more than half empty. I managed to fill mine near the end of the afternoon, and at around 4:30 we finally stopped. We gathered for a cup of coffee, partly to celebrate and partly to talk about what we had just experienced.
That coffee tasted different from the one I had that morning. It was not necessarily the roast or the brewing method that had changed, but my understanding of the hours inside the cup. The sips were no longer only part of a familiar coffee time, a companion to conversation or a remedy for waking up. They made me think about everything invested before that single moment became possible
I thought about the people who cared for the plants and watched the fruit change color, the ones who decided when it was ready to be collected and who spent their days repeating the movement we had only attempted for a few hours. I thought about how long it had taken them to fill each basket, who had processed and dried the coffee, who had chosen its flavor profile, who had roasted it and designed its packaging, and who had ground it and poured the water. The cup began to taste like an experience rather than another beverage accompanying a moment in the day.
Our afternoon of picking was also only one part of a much longer process. What we often call a coffee bean is the seed held inside a fruit. Once the cherries are collected, the seeds still have to be separated from the pulp, processed, dried, sorted and roasted before they can be ground and brewed. The end of our harvesting day was therefore not the end of the coffee’s journey; it was simply the end of the part we had been allowed to witness
From then on, I began to see the mountain differently. Throughout the year, I can watch its colors change as the plants grow into thicker bushes and small green fruits begin appearing along their branches. Slowly, the cherries turn red. After they are picked, the plants appear green and almost bare again, until white flowers begin to blossom and paint the mountain into a surreal landscape, announcing the beginning of another cycle.
My eyes witness this transformation across several months, often with a cup of coffee accompanying the contemplation. The experience produces a strange sense of closeness: I am drinking the product of a cycle that came before while watching the next one begin. Some of the coffee harvested on those mountains will stay nearby, while some will travel elsewhere, passing through farmers, processors, roasters, packagers, buyers and cafés before eventually reaching another person standing in a kitchen early in the morning.
Understanding even a small part of this process has made me experience coffee differently. Every sip now carries a certain intention, not because I know everything that happened before it reached me, but because I have become aware that something happened. Time, care, judgment and physical effort were invested in something that can be consumed in a matter of minutes. Drinking it becomes a quiet expression of gratitude for the people and processes that made that particular moment possible.
This feeling is not exclusive to coffee. Once you begin looking for the process behind one familiar object, it becomes difficult not to look for it everywhere else.
A garment also reaches us after most of its history has disappeared from view. We encounter a shirt folded on a table or hanging from a rack and see its color, silhouette, texture and price, but its story began long before it entered a store. Depending on the material, it may have started on a cotton farm, in a forest, through the extraction of a fossil resource or inside a facility recovering fibers from existing textiles. The material had to be turned into yarn, the yarn into fabric, and the fabric dyed, treated, cut and sewn. Along the way, it passed through people carrying different forms of knowledge: growers, material developers, spinners, weavers, dyers, pattern makers, machinists, finishers, designers and transport workers.
Just as a cup of coffee does not begin when the water touches the grounds, a garment does not begin when we find it on a rack. Both arrive after nature, human knowledge and industrial systems have already met several times. They carry agricultural cycles, material transformations, learned techniques, creative decisions, machines, movement and labor. Yet once the final product is placed in front of us, all that complexity becomes compressed into something deceptively simple: a cup, a shirt, a price.
Industrial production has made it possible for objects to be created and distributed at scales that would otherwise be impossible, but scale has also created distance. Many of us no longer live near the places where our clothing is made or know the people involved in making it. We do not see the plants growing, the fibers being spun or the fabric moving through water and dye. The finished object arrives without visibly carrying the landscapes, resources and hands that shaped it.
The farther we become from a process, the easier it is to underestimate what it contains.
Perhaps this is why craftsmanship continues to move us. It allows parts of the process to remain present in the object. We may notice the irregularity left by a hand, the material chosen by a maker or the evidence of a technique that required years to learn. Craftsmanship lets us see that time did not simply pass around the object; time became part of it.
But the ability to look for process should not be limited to things labeled handmade. Industrial objects also carry histories. They also contain human decisions, labor, resources and knowledge, even when those elements have become harder to identify. Their invisibility does not mean they are absent.
Understanding the processes behind what we consume is therefore also a way of understanding humanity. The objects around us reveal how people have responded to needs, transformed available materials, developed techniques and shared knowledge. They show how a practice can move from a household, farm or workshop into a global industry, and what can become visible or disappear as that transition takes place.
This is where I think mindful consumption begins. We often describe it through the final decision: buying less, choosing a better material, supporting a local maker or keeping something for longer. These decisions matter, but perhaps mindful consumption begins before we decide what to purchase. Perhaps it begins with curiosity, with asking where something came from, what had to happen for it to reach us and what kind of care will allow it to continue existing after it enters our lives.
It is not only about finding the apparently correct product. It is about remaining attentive to our participation in its story.
When we understand the time contained in an object, it becomes more difficult to treat it as disposable. A shirt is no longer only a shirt. A cup of coffee is no longer only a wake-up remedy. They become evidence of relationships we may never see completely, but can choose to recognize: relationships between land and material, skill and repetition, industry and community, creation and consumption.
I drink my coffee more intentionally now. Not every morning becomes a ritual; sometimes it is still simply six in the morning and I need something warm to to wake me up. But behind the cup, I can see the mountain. I can see the red cherries, the hands moving along the branches, the nearly empty baskets and the hours passing. I can see the white flowers preparing to begin everything again.
The coffee is the same. What changed is how I see the value of time in every sip, in every piece I wear, in everything I gather.

